Many PR professionals find that they easily spent thousands of dollars or more, establishing and maintaining a website. In addition, they may budget thousands more monthly on public relations and communications. But is the website press friendly? Is it easy for news editors, analysts and journalists to find the information they need?
Usually not…
Most of today's journalists use the web for their research. It’s very useful. Many of them conduct their research late into the night, when they’re less likely to be interrupted. However, when a news editor visits the website to conduct his|to do some} research|to gather information} and write about a company or its products, {they can’t often find the information they need|often they can't find {the information they are seeking|what they are looking for. When your pr department is home asleep, your website is your only representative for the media.
Here are a few tips to be sure your website press friendly:
The Information and Organization
Is your site well organized? Is there a logical site map? How about a a way to search the site? Can editors quickly find the specific information they need? A great website will be fast, easy to use, and have essential information on the home page.
Reporters are often rushed with deadlines. If they can't find what they need with a minimal effort, they are off to another site. Editors who are happy write good copy. You don't want to irritate them. Therefore, you should ensure your information is complete, up-to-date and accurate.
Comprehensive Product and Technology Sections
Journalists may not be up to speed on the technology. Some editors are only looking for the big picture. But others will want the details of your technology or product. Your site should be able to provide access to various levels of technical expertise.
Your web site should have comprehensive product sections that include:
1. A summary of what your company does.
2. A short history of the company
3. Data sheets
4. Executive bios, especially if they are known in the industry
5. News or Press Releases and feature spotlights
6. Research studies and white papers.
7. Information regarding of awards and honors your company has received
8. Information regarding of prior news coverage
9. Your company’s logo and contact information
10. Brief, concise descriptions of each product
11. Photos of each product and company executive
Make sure your site has up-to-date information on product names, features, prices, etc. Journalists may go directly to your site and print information they find there without checkingto see if it is accurate or not.
The press release sections are vital as well. It helps if your press release section is searchable by both date and topic. A good website needs well written news releases with current contact information listed. Most importantly make sure your news is easy to access.
Readily Available Contact List
Journalists sometimes need information that can't be found on the website. Maybe they need a quote from the president or product designer. You need someone that can quickly handle and respond to the press's demands. If your website is not press friendly, the editor might move onto a website that is more press friendly.
Complete contact information should be easy to find. This includes things such as phone numbers, addresses, email, and names they can publish. Journalists are often in a hurry and prefer telephone to email. The press email address should be frequently checked. If the PR inquiries go unanswered very long you could lose your opportunity at free publicity.
Author Resource:-
Wes Upchurch is an online public relations professional with experience in website accessibility. His company PressDr.com, provides Internet marketing services to thousands of companies ranging from family-owned shops to international corporations.justhost promotion
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