Every firm and people in business including writers, speakers, artists, and designers should have a press kit. This is the package you send to columnists when they request more information. You should have a hard copy to send, a digital copy to email. These will all incorporate basically the same things. The press kit is created to provide basic information to a reporter, podcaster, radio host, television producer, or anyone else who might profile you. Because it serves an important purpose, you'll want to put the time into it now before a reporter asks for it. The following items should be in your press kit:
A Portrait.
Your head shot is a professional photograph of you that the media can use. Get a good photographer for this. Some people have color and black-and-white versions available. If you are only sending one, go with color. For your online kit, a high-quality .JPG will do the trick.
Your Mission Statement.
This should be no more than a page, and should describe who you are and what you do . Practically every bio starts with "Dr Anybody received his doctorate from Some University in 1994." As you see this is quite boring, instead focus on real achievements and personality. You should try to be bold and different.
Current and Recent Press Releases.
The media needs to know why you are news. So let them know what your company or you have been doing. So if you’ve been doing something newsworthy, here’s the place to let them know.
A List of Upcoming Events.
Whether it’s a public event you have planned or a convention you are speaking at, you should include a calendar of events in case the reporter wants to mention or come to the events.
Other things you should include in you media kit, if appropriate, are:
Product samples
Product Information
Copies of Promotional Materials
A List of Media Appearances
Customer Testimonials
A List of Industry or Celebrity Endorsements
A List of Commonly Asked Questions and Answers
Put your materials in a nice presentation folder. Many companies use customized portfolios that showcase their brand. Your contact information should appear on every item in your media kit. Once you’ve done this you’re done. You are ready to showcase yourself to the media.
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