Despite all the facts and known concepts decisions in business are made by people who are not always making their decisions based on a sound facts and analysis, but rather on personal interpretation of the market and conditional situations and worse wishful thinking of the desired outcome.
If a person's behavior is contrary to his self-concept, it will cause cognitive dissonance, these individuals are often in conflict with their own wants and needs opposing their realistic means of attaining the desired outcomes of their actions. It is rather often then not these people are the focus of the mockery by other people surrounding them. But what would you say if this person is your boss or direct supervisor. This is common, what would you do to overcome the sporadic thinking and eclectic behavior of your superior to keep the track on your main job functions.
In social behavior theory a person with current self-concept, to regulate their conduct in such a way that it does not contradict his image of himself. "Smart" strives to behave as it should be intelligent, "the rich" - in accordance with certain standards of conduct it "rich," "lagging behind" will play truant distracted in class, etc. Thus, self-concept is largely determines the behavior.
Generally, people describing themselves, in term their wished to be perceived by other people whether these terms are coherent with the actual status of the person or not, the person uses judgments that reflect some stable trends in his/her behavior. Typically, these judgments are the answers to the questions:
Who am I ? Role, status characteristics
What am I ? Physical and psychological traits, characteristics
What do I want? Motivation, values, interests
What can I do? Submission of their own abilities
What do I belong? Description of ideal and material goods, the possession of which are significant for him
All these characteristics are self-concept with different "specific weight": some are more meaningful, more - at least, the significance of individual judgments may vary in different contexts, in different situations in various stages of life.
These self-concept are organized hierarchically: there are more general judgments, which include more private. For example, "I do not like poetry," I have a strong will "and" I - rational person "could be the result of the installation" I should never show his feelings. " According to the founder of scenario analysis of Eric Berne, some of these decisions may be based, the plan of life that we take an early age.
Understanding of basic psychology is imperative to know today for all employees, since the factor on someone's employment is function of perception of usefulness and effectiveness of you as the person and employee by your superior management. This is what crucial to understand today in unemployment-ridden job market. Good luck everyone.
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